Technology has made progress in leaps and bounds and this, in turn, has helped make human lives much simpler than what it used to be. Most people these days would not be able to imagine having to survive without their smartphones or one those gadgets that have slowly over time become a major part of one’s daily life. Processes like banking, booking a cab and even looking for real estate has become so much easier and can be accomplished with few clicks on a device and a few days from the fingers.
The real estate industry is such that it is always undergoing some sort of scrutiny or the other at every point of time. It always seems to be skating on thin ice and does not need further reasons to lose more footing. With the help of technology, people now have access to various apps which makes their decisions easier as all the information they need is within the palms of their hands.
While most prospective homebuyers and customers tend to look up information on the internet, one particular aspect that they tend to pay a lot of attention to is the ‘review section’ on the property sites. Reviews generally help with most things that we look for. This gives them a much better understanding of how things are and they get to see the place through the eyes of the various people who are experiencing the actual conditions.
While the main aim of these reviews is for legitimate customer feedback, it often influences the mind of a potential homeowner as well. Positive reviews always help the property owner but the base cause for this medium is to reflect a true picture of things. Many times there will be fake reviews of the different property sites and this definitely does not help any prospective client’s cause and at times the owner’s as well.
Fake reviews are generally posted by people who tend to have a very cosmetic approach to their reviews and will generally highlight upon a particular name or place or thing of self-interest. The other major type of fake review is the type which will be posted by someone connected to a rival and this review will generally be malicious in nature with the sole intent of destroying the reputation of the site or property owner.
As mentioned earlier, the real estate industry does not need an added cause for concern and must do all it can to keep its already shaky reputation intact. People around the world keep on coming up with more innovative ways in which to ensure that the reviews posted on their website are by people with sincere and honest intentions. Some of the more common methods to get rid of fake reviews are as follows.
These are usually the best and safest ways to get reviews as no one can post a review without an invitation and these would not be given to unnecessary people. Helps keep the quality of the reviews high and free from scamsters at least on their own site. Nothing as such can be done with reviews on third-party sites except probably verifying their legitimacy.
Research in the recent past has shown that about 48% of people who were part of a survey were not sure about the reviews being truthful and unbiased. It is vital to have reviews that are verified so that customers have the satisfaction of knowing that it is authentic.
his is also one way of preventing fake reviewers across the board. This keeps everyone informed about who are the ones trying to influence people with deception and false information.
Some of the benefits of the abovementioned points like improved traffic, insights, and sales were felt by Adarsh Developers- one of the key and most reputed builders in Bangalore. Not only do they try to verify the Adarsh developers customer reviews, they also try and keep it as clean and transparent as the Adarsh developers employee reviews since this is the best possible way to generate the interest of all their prospective clients and it also helps to keep a moderate filter on all the Adarsh developers reviews.
Given the fact that a lot of money goes into buying real estate, it would be rather unfortunate and uncalled for if someone were to make a decision based on a couple of false reviews. The good thing is that most of the top sites put up verified and genuine reviews and it would be safe to trust the reviews on these sites when purchasing or renting property.
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