When several changes and opportunities of digital technologies can be leveraged for the purpose of accelerating the transformation of business-oriented activities, it is called digital transformation. With the advent of modern technology, life has become easier.
Now we can make use of technology to improve various levels of performances in every enterprise. The positive impact of digital transformation in business is indispensable. From small to large enterprises, everybody uses technology.
Today, every firm irrespective of their size has been rushing headlong to transform digitally. The digital transformation is indeed the new wave of the future technology. Most of the travel companies have been using the digital properties along with the customer data for the purpose of delivering customized vacations to today’s travelers.
With every passing year, there is a rise in the intention of every consumer who is now looking forward to exploring more and more. They prefer to spend some of their income on traveling. Although it has taken them a long time to realize the significance of going out on a holiday spree once in a while, they have now started to invest a part of their income into planning an effective holiday trip.
The consumers have now realized that it is always better to invest your time and money in something which gives you value. Instead of spending loads of money on materialistic possessions, it is always better to spend money and time on travels that give us the insight to know about the eccentric culture and art of the places around the world.
The travel industry has totally transformed itself into a digital sector, and this is mainly due to the right balance. There are several globally enriched trends which have been driving the travel industry. In order to capitalize on these trends, the travel industry needs to understand them.
- Customized experiences with Big Data: Even if it is about buying a dress, mobile phone or booking a hotel, everyone prefers to go through the available feedbacks of other experienced customers. However, the readers also do not wish to experience the same things and want their journey to be as unique as possible and that too in a positive way. Big Data is most certainly the key to achieving this target. It lets the brands to offer several personalized offerings so that they can easily track the preferences of the customers. There are several people who let the travel brands to track their habits by filling in the form of necessary preferences. That way, it gets easier for the travel brands to create personalized itineraries that appear to be far more appealing to the clients. Big data can also help to design information for the purpose of augmenting the services offered. The tour operator software has been digitally transformed to ease up the whole process of booking.
- Social media influences travel trends: the social marketing sites have an impact on the spending habits of every customer. Some travelers state that social media has influenced a major change in the travel plans.
- Virtual Reality: This has to be one of the technologies that seemed to be the next big thing in the travel When it comes to exploring how the travel industry has transformed digitally, it is important to acknowledge the benefits offered by the virtual reality. ‘Trying before you actually make a purchase’ is definitely something that allows every holidaymaker with an opportunity to experience the Virtual Reality. As per the latest 2017 travel trend, the hoteliers are expected to put a virtual hotel/room walkthrough on their websites which can help a customer to know exactly what they can expect while staying there. The Virtual Reality is of great help to every visitor who can see what they can expect before paying money.
- Reading recommendations: As discussed earlier, consumers read reviews before they take the final call. Reviews are definitely essential when it comes to booking a holiday package. In the review section, we can find both positive and negative reviews. In such situations, the poorly rated reviews must be dealt with quite delicately. If the hotel industry is willing to go the extra mile for the customers, then it would definitely be of great help to generate good reviews.
It is definitely an exciting time for those who have been working in the travel industry. Since the focus is shifting from sales to service, it has been noticed that the ability to collect information, store it and then act upon it has become critical.
Customers intend to be offered with a lot of excitement, conveniences and also the best deals. Owing to the transformation of the travel industry into a digital marketplace, the number of services offered to the consumers has actually doubled up.