Here’s How Salesforce is Bringing New Features for The Developers and Marketers

In 2017, Salesforce revealed its new UI of the Lightning Experience for desktop users. It is a new and improved version of the comfortable CRM experience that thousands of developers already use across the globe. The dramatic overhaul packs some of the older features in a new packaging and introduces a few new features that can address the old complaints. The Salesforce team has been working on it since early 2013, and finally, the latest version is here for the desktop developers.

Salesforce with a new look

It has rung in exciting cosmetic experiences. It is modern, flexible and relies on the graphical representation of the data. The new UI does not rely on the old HTML static page anymore. The layout is dynamic. It changes in real-time with the updating data from the system. The charts and graphs change immediately with the changing numbers (without the user reloading the page). It is quite similar to the dynamic HTML web pages we use right now. It is sturdy enough to support drag-and-drop actions, instant visual feedback, and animations.

The Salesforce Lightning Experience layouts are more responsive to the user needs. The developers can design the layout as per their convenience. You can relay all the relevant information on a single screen, or you can create several pages as per the project subdivisions. The layout entirely depends on the developer needs to help user training, productivity, and adoption.

New Lightning Features

In addition to a new layout, Salesforce Lightning Experience is also offering new features that aid the development environment. You can experience these two groundbreaking features of the Salesforce Lightning Experience at the platform:

  • Pipeline board: this allows the users to view the complete sales and marketing pipeline. The developers can drag and drop several opportunities between the various stages of sales to visualize the effect of their decisions.
  • Sales path: this one can guide the developers and new starters to move forward with customized information for the current sales process.
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In addition to the two new features, Salesforce Lightning Experience brings into existence a new analytics engine. This usher in the era of complete dashboards, easy to interpret charts and analysis-ready reports of the operations. Of course, it also automatically means a prettier layout with visually gratifying animated graphics, but it also signifies the importance of visual elements in the backend of app development.

Is this change obligatory?

The Lightning Experience is not compulsory for the existing Salesforce users. In fact, it is still an optional migration since the older interface continues to exist in all its glory. There are a few features of the Sales Cloud that the new interface does not yet support. For example – forecasting, Campaigns, and Quotes are significant Sales Cloud features that many business organizations still use, but the Lightning Experience does not support them. So, it is safe to say that the Lightning Experience is still in its Beta form and has a long way to mass adoption.

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